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Nov 21, 2023

Despite Losses Over $200 Million Simone Biles On To Promote USA Gymnastics’ Partner’s Biggest Rival

Follow Us Ace gymnast Simone Biles recently wowed spectators at the 2023 Xfinity U.S. Gymnastics Championships. She won her eighth championship title with the grace and dexterity that have come to

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Ace gymnast Simone Biles recently wowed spectators at the 2023 Xfinity U.S. Gymnastics Championships. She won her eighth championship title with the grace and dexterity that have come to define her as a gymnast icon. Biles immediately took a flight to Houston after her remarkable victory, not only to celebrate her triumph but also to promote her clothing line – Athleta.

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Amidst Biles’ triumph and her commitment to Athleta, the broader context reveals a contrasting picture. Gap, the parent brand of Athleta, grapples with financial losses exceeding $200 million. Even in the face of this economic challenge, Biles’ alignment with Athleta remains steadfast, as she champions the brand she believes in.

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Each piece in Biles’ collection features the phrase “Because I Can,” which sends a clear message. This inspirational phrase captures Biles’ own journey and is a testament to breaking down barriers and realizing one’s full potential.

In her words, “I had a little self-doubt. Hopefully, I can carry that confidence into World trials and, hopefully, Worlds, later in the year.” Biles emphasizes the importance of mental and physical well-being, echoing her own pursuit of health after the Tokyo Olympics.

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According to KHOU, in Athleta’s GIRL collection, the path from international acclaim to personal wellness is represented. It is geared toward encouraging young girls, ages 6 to 12, to overcome challenges and develop confidence.

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HOUSTON, TEXAS – JANUARY 22: Simone Biles during the AthletaWell Gold Medal Groove at Athleta Town & Country Village on January 22, 2023 in Houston, Texas. (Photo by Marcus Ingram/Getty Images)

The Gymnast conceded, “It helps them just put that first step forward and then keep pushing throughout the entire school year.” Biles’ collaboration with Athleta traces back to her departure from Nike, a partner of USA Gymnastics and a rival to GAP.

Many athletes voiced their opinion against Nike in 2019 after the track and field star Allyson Felix broke ties with the footwear brand. Biles’ transition to Athleta reflected a desire to promote a more supportive environment for female athletes, reiterating that valued matter as much as endorsements. Her decision to switch allegiances resonated with her values.

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via Getty

HOUSTON, TEXAS – JANUARY 22: Simone Biles during the AthletaWell Gold Medal Groove at Athleta Town & Country Village on January 22, 2023 in Houston, Texas. (Photo by Marcus Ingram/Getty Images)

She first partnered with Athleta in 2021. In her words she said, “They are committed to diversity and inclusion, which was really important for me.” Biles’ shift echoes a larger trend among athletes who seek brands aligned with their personal convictions.

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In Picture: As America Cheers for Simone Biles’ Record-Breaking Win,Heart-Warming Tribute to the Gymnastics Legend Goes Viral

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Biles’ journey from the 2023 Xfinity U.S. Gymnastics Championships to her partnership with Athleta encapsulates a narrative of empowerment. As she soars on the gymnastics mat, she also raises the banner of self-confidence and resilience.

Watch this story: With Apprehension for Paris Olympics in Air, Simone Biles Takes Her Next Steps After an Unreal Comeback

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Christaline Meyers

301 articles

Edited By: Purva Jain

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